Supermarket Impact Revenue Of Small Shop †Myassignmethelp.Com

Question: Does Present Supermarket Impact The Revenue Of Small Shop? Answer: Introducation It is analyzed that present supermarket had hugely affected the revenue of small shop retailers. The entry of supermarket in Australia is the reason behind the exit of small shops in the food retailing sector in Australia. Entry of supermarkets through use of small-to-medium size formats had created a competitive threat for the existing small shops and reduced their endurance probability (Waddington et al., 2017). By this, it is understood that the result is robust for several representation stipulation as well as unreliable meaning of what constitute a supermarket. Therefore, the impact of supermarket entry is indisputable for small shops in the most appropriate way. Supermarkets are even providing products and services at cheaper rates that are attracting consumers to visit the store as everything is available under one roof. In that way, people are now avoiding to purchase from small shops that negatively affect the revenue as a whole. Research aim and objectives Aim The main aim of the study is to find out whether existence of present supermarkets had affected the revenue of small shops. Objectives To find out the problems faced by small shops in Australia while competing with Supermarkets To find out the solutions for the betterment as well as growth of unorganized retail sector To find out ways to save small shops from the supermarkets Brief methodology Literature synopsis As rightly put forward by Narayan Chandra (2015), entry of supermarkets increases market concentration. Firstly, entry can influence the employment in the sector as well as arrangement of the business. Secondly, if prices are lower in supermarkets than in small shops, this has direct impact on the consumer safety. Thirdly, economies of scale as well as scope of supermarkets increase the level of efficiency of the retail sector through imaginative devastation procedure. As opined by Loureno, Gijsbrechts Paap, (2015), large supermarkets have distorted the retail trade landscapes in most of the countries by use of larger store formats, increased assortment of goods as well as more shelf space and wide-ranging advertising strategies. Australia is a developed country where small retailers and producers had increased supporting stress for mitigating the negative effects of large supermarkets on earnings as well as survival probability. According to Waddington et al., (2017), supermarkets entry and small shops retailers restrict entry for promoting the sectors interests in general terms. It becomes difficult to get information about the supermarket size as it is not collected by any potential sources on regular basis. The competitive effects of entrants responses were due to existing regulation on matters relating to size of the market. Existing guideline had made it difficult for supermarkets for entering in the market. Hence, the local authority has been unenthusiastic for approving the entry of large supermarkets but not of small shop (Roggeveen, Nordflt Grewal, 2016). Data series and surveys Sampling unit Researcher will be using quantitative data by distributing questionnaire to shopkeepers and consumers of different areas of Australia (Pinard et al., 2016). Sampling technique The researcher will be using convenient and random sampling technique for gathering data. Sample size The researcher will be gathering sample of 50 shops that had been taken for the current research study. Data collection Researcher will be collecting data from both primary as well as secondary sources. Here, primary sources mean information that is collected from personal interview and observation method (Gauri et al., 2017). On the other hand, secondary sources mean gathering data from reliable sources such as peer-reviewed journal articles, academic books and authentic websites. Reference List Gauri, D. K., Ratchford, B., Pancras, J., Talukdar, D. (2017). An Empirical Analysis of the Impact of Promotional Discounts on Store Performance.Journal of Retailing. Loureno, C. J., Gijsbrechts, E., Paap, R. (2015). The impact of category prices on store price image formation: an empirical analysis.Journal of Marketing Research,52(2), 200-216. Narayan, G., Chandra, R. (2015). Factors Affecting the Purchase of Food and Grocery Products from Modern Retail Stores: An Empirical Study.IUP Journal of Management Research,14(2), 7. Pinard, C. A., Fricke, H. E., Smith, T. M., Carpenter, L. R., Yaroch, A. L. (2016). The future of the small rural grocery store: A qualitative exploration.American journal of health behavior,40(6), 749-760. Roggeveen, A. L., Nordflt, J., Grewal, D. (2016). Do digital displays enhance sales? Role of retail format and message content.Journal of Retailing,92(1), 122-131. Waddington, T. B., Clarke, G. P., Clarke, M., Newing, A. (2017). Open all hours: spatiotemporal fluctuations in UK grocery store sales and catchment area demand.The International Review of Retail, Distribution and Consumer Research, 1-26.